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As an Art Director, my day-to-day role and overall career swings heavily around the intent of differentiation. Being offered the opportunity to discuss this theme with a handful of UK startups found my balance between the desire to motivate people, and to progress the creative industry. Partnering with the Accelerator Academy Network, this session played part of their comprehensive course in guiding founder’s through the many aspects of beginning a successful business. …


Meet the Founders is a monthly event hosted by the Multivitamin team where we sit down with startups from a variety of industries for an unscripted, stripped-back conversation about the trials and tribulations of startup life. It’s raw, honest, open…and we love it that way.

For our 3rd instalment, we spoke to two Fintech founders Charlie Richardson, of Lumio, the world’s first personal finance optimisation app, and Jones Oviawe of the financial wellbeing app, Money Story to discover how they define success and what challenges they have faced on their journeys.


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As a studio of creative people — regardless of your role — we at Vitamin want to use our platform of skills for social progression. Watching cultural protests in America from afar, as well as experiencing them around one of our studios in London, the ever growing Black Lives Matter movement is something which we not only believe in but want to support in whatever way we can. Support can come in many ways too. While like many we felt it apt to simply show our mark of united respect, we now want to take a moment to speak up and share something new. …


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Creativity can change the world; a bold statement and sincere belief which everyone in the Vitamin studios hold. And when we all came back to work after the festive break, the catastrophic wildfires in Australia naturally came up as a topic of conversation. Beside seeing people set up GoFundMe pages for volunteer firefighters and pledge nudes for donations, it quickly got us thinking about how we as creatives could find a way to bring genuine and positive action using design.

Ultimately this self-set brief came down to a balance of exposure and real world result; a simple poster design shared as an Instagram story or social post might get seen by people, but what does it actively drive from there? How does it amount to actually helping the people and environment? To begin we created a set of custom animations fed through Giphy for anyone to search and share on their own Instagram stories, raising highly accessible awareness for the wildlife. Rather proudly they’ve currently had over 290,000 views, although still no measurable contribution to the world. …


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I think we all tend to get absorbed by our different devices and I, personally, feel like every kind of work I do can’t be achieved without one. So for this Circus, which was my first, it was important for me to choose an activity that was away from my screen, and I really wanted to learn how to make something manually. …


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A couple weeks ago we had our Vitamin Circus. You may have read some other Circus articles from our team (they really are rather good and more will soon follow). If you’re not familiar with this idea; it’s simply a day where everyone is away from the studio, and in which we can do whatever we choose just as long as there is a tenuous benefit to the company (and the more tenuous the better apparently). In the following weeks, typically on a Friday afternoon, we take our turns sharing our experiences and insights with the rest of the team.

For my Circus I teamed up with my colleague Sam. We looked to pursue an idea, seeds of which had been sown during a previous project named Sprout Breakout which hit a number of news sites and blogs. Building on that, our Circus came with the self set challenge to try and beat a World Record — but not only that either — we also aimed to create a ‘brand new’ World Record too! …


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How much do we trust design to make a significant impact on the success of our business and the bottom line. Quite a lot it seems. According to the Design Business Association, turnover growth was more likely in businesses that had increased their investment in design over the past three years. Conversely, those that decreased their investment cut their chances of growth.

Compelling facts.

The power of design is huge. I know what you’re thinking, of course he’d say that; he’s a designer. Well this is sort of true but I have reservations about two words in these last two sentences and they are ‘design’ and ‘designer’. Don’t get me wrong I love design but it has become to mean so little. “We can design you a logo for less than £200”, “Design your own kitchen”, “Choose from over 100 designs”, “Customise your design” — it goes on and on. Today, the world is full of ‘designers’ and ‘designs’. Design has become an off the shelf commodity. …


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A couple weeks ago we had our Vitamin Circus day. If you are wondering what this means; it’s a day away from the studio where you get to do whatever you want as long as you can justify that it’s beneficial for the company in some remote way. You are encouraged to stretch this as much as you can.

Everyone does it on the same day, then we spend every following Friday hosting the Circus presentations where you can tell the team how you spent your day, finally they judge whether your day was “Circus-worthy” or not. …


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As a Londoner there is a common expectation that you’re busy all the time. It’s the capital, an all accepting and always moving city without limits. It’s why we walk so quickly past tourists with our places to be, and explains why every other high-street shop sells coffee. Unfortunately it can also come with the hazard where your hobbies and personal interests get buried behind the line “I haven’t had chance”. Even with my past Circuses (the title we give for our personal development days at work), the tasks I’d undertaken ended up ambitious to the point that a day away from routine became busier than ever — ok, yes. They were extremely productive, which isn’t necessarily a bad thing, but a trend I wanted to break. I wanted to use this opportunity to “have the chance” to do some of the many things in my catalogue of interests and hobbies otherwise left on the back burner. …


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Back in the day, before Snapchat and WhatsApp, when Instagram was a fledgling app populated with real photographs and Facebook was still kind of OK, my business partner came up with a brilliant idea. It was in response to a chunk of European funding to support creativity and as we grew the idea and worked on a prototype, we started to get a feel that actually, this really could be ‘a thing’ — an actual platform that real humans might like to use and there was nothing else like it. …

About

Multivitamin

Digital. Innovation. Production. Based in London, Truro, Amsterdam, Sofia and Kyiv

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