I like beer and I don’t hide it. It’s not just the taste. For me, there’s so much more to it. It’s the stories and connections that come from sharing it. It’s the history, the culture, the design, and everything else in between.

Joining a business during a global pandemic certainly not something you’re able to prepare for. When you’re unable to build those relationships and bond over common interests it’s tough. With Circus comes the chance to Push the Possible and try something new.

Now, I’m no Brewer (some may now say I should be), and it’s something I’ve…


As an Art Director, my day-to-day role and overall career swings heavily around the intent of differentiation. Being offered the opportunity to discuss this theme with a handful of UK startups found my balance between the desire to motivate people, and to progress the creative industry. Partnering with the Accelerator Academy Network, this session played part of their comprehensive course in guiding founder’s through the many aspects of beginning a successful business. …


Meet the Founders is a monthly event hosted by the Multivitamin team where we sit down with startups from a variety of industries for an unscripted, stripped-back conversation about the trials and tribulations of startup life. It’s raw, honest, open…and we love it that way.

For our 3rd instalment, we spoke to two Fintech founders Charlie Richardson, of Lumio, the world’s first personal finance optimisation app, and Jones Oviawe of the financial wellbeing app, Money Story to discover how they define success and what challenges they have faced on their journeys.

You can catch up with previous MTF episodes…


As a studio of creative people — regardless of your role — we at Vitamin want to use our platform of skills for social progression. Watching cultural protests in America from afar, as well as experiencing them around one of our studios in London, the ever growing Black Lives Matter movement is something which we not only believe in but want to support in whatever way we can. Support can come in many ways too. While like many we felt it apt to simply show our mark of united respect, we now want to take a moment to speak up…


Creativity can change the world; a bold statement and sincere belief which everyone in the Vitamin studios hold. And when we all came back to work after the festive break, the catastrophic wildfires in Australia naturally came up as a topic of conversation. Beside seeing people set up GoFundMe pages for volunteer firefighters and pledge nudes for donations, it quickly got us thinking about how we as creatives could find a way to bring genuine and positive action using design.

Ultimately this self-set brief came down to a balance of exposure and real world result; a simple poster design shared…


An intro to Vitamin Circus: Everyone in the company plans an activity for the day, away from our desk and from our usual tasks. It can be anything we want and we are encouraged to stretch it as much as we can — as long as it benefits the studio in one way or another. This day means a great opportunity to learn something new and take some time away from the screen.

I think we all tend to get absorbed by our different devices and I, personally, feel like every kind of work I do can’t be achieved without…


A couple weeks ago we had our Vitamin Circus. You may have read some other Circus articles from our team (they really are rather good and more will soon follow). If you’re not familiar with this idea; it’s simply a day where everyone is away from the studio, and in which we can do whatever we choose just as long as there is a tenuous benefit to the company (and the more tenuous the better apparently). In the following weeks, typically on a Friday afternoon, we take our turns sharing our experiences and insights with the rest of the team.


How much do we trust design to make a significant impact on the success of our business and the bottom line. Quite a lot it seems. According to the Design Business Association, turnover growth was more likely in businesses that had increased their investment in design over the past three years. Conversely, those that decreased their investment cut their chances of growth.

Compelling facts.

The power of design is huge. I know what you’re thinking, of course he’d say that; he’s a designer. Well this is sort of true but I have reservations about two words in these last two…


A couple weeks ago we had our Vitamin Circus day. If you are wondering what this means; it’s a day away from the studio where you get to do whatever you want as long as you can justify that it’s beneficial for the company in some remote way. You are encouraged to stretch this as much as you can.

Everyone does it on the same day, then we spend every following Friday hosting the Circus presentations where you can tell the team how you spent your day, finally they judge whether your day was “Circus-worthy” or not. …


As a Londoner there is a common expectation that you’re busy all the time. It’s the capital, an all accepting and always moving city without limits. It’s why we walk so quickly past tourists with our places to be, and explains why every other high-street shop sells coffee. Unfortunately it can also come with the hazard where your hobbies and personal interests get buried behind the line “I haven’t had chance”. Even with my past Circuses (the title we give for our personal development days at work), the tasks I’d undertaken ended up ambitious to the point that a day…

Multivitamin

Digital. Innovation. Production. Based in London, Truro, Amsterdam, Sofia and Kyiv

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